top of page
Rubyred logo_master_medium_LIVE.png


Film tells a story
Photography is the art
Video records an event
Digital media is the collective


How we do it

Keeping it real

We produce film, video & pictorial content for companies and private clients, including short feature films, corporate promotions, music videos, publishing houses, modelling agencies, or other media related fields.


We are a wholly independent, dedicated to creating real-life media from inception to delivery. 


We use good old fashioned authentic themes from what's in front of our lens that people can relate to!


We don't use A.I., G.C.I. or any other super enhanced software systems to fake the narrative.


We take pride in the high calibre and bold editorial ambition of our programmes, bringing our passion for excellence to a broad range of subjects, with global appeal.


Film tells a story

A film is a story. It could be a narrative, a documentary, or experimental art.

A story on film is shaped by the various elements of moving pictures, photographs, motion graphics, text, music, dialogue, and location sounds.

The term for film comes from a time when we used celluloid (actual motion picture film) with the camera. Film cameras have been around for over 120 years.


Now, with the explosion of media ready content, the term film is used to describe to the consumer, the art of the moving picture.

  • Medium: Celluloid or similar with a light-sensitive emulsion. With modern technology, the focus is on the story telling.

  • Resolution: Film can offer very high resolution and detail, often exceeding the capabilities of digital media.

  • Frame Rate: Traditional film typically runs at 24 frames per second (fps) for cinematic applications.

  • Aesthetics: Film has its own unique aesthetic qualities, including grain, color reproduction, and dynamic range. 

  • Editing: Film editing is cutting & splicing the film. Our modern approach through digital technology is far more efficient.


Photography is the art

Photography is the art and practice of capturing and recording images using light or other forms of electromagnetic radiation on a photosensitive surface, such as film or a digital sensor.


It can be used for various purposes, including artistic expression, documentation, communication & storytelling.

Brief overview...

  1. Camera: The camera consists of a lens to focus light, an aperture to control the amount of light entering, and a shutter to determine the exposure time. Modern cameras can be digital, film, or even smartphone cameras.

  2. Light: Light is a fundamental element in photography, illuminating their subjects and creating images. The quality, direction, and intensity of light greatly influences the outcome. We always want sunlight!

  3. Composition: Composition refers to how elements within a photograph are arranged. Good composition involves framing, balance, leading lines, and the rule of thirds to create visually pleasing and impactful images.

  4. Exposure: Exposure is the process of controlling the amount of light that reaches the camera's sensor or film. It is crucial for achieving the desired level of brightness and detail in a photograph. It is determined by adjusting the aperture, shutter speed, and ISO settings.

  5. Subjects: Subjects in photography can be anything that our photographer chooses to capture, ranging from people and landscapes to objects and abstract concepts.

  6. Photography Styles: This encompasses various styles and genres, including portrait photography, landscape photography, street photography, macro photography, wildlife photography, and more.

  7. Post-Processing: After capturing an image, we often use software tools like Adobe Photoshop or Lightroom to edit and enhance their photographs. 

  8. Photography as Art: We use our craft as a form of artistic expression, using composition, lighting, and creative techniques to convey emotions, tell stories, or make a statement.

  9. Documentary Photography: Our photographers focus on documenting real-life events, people, or places. This form of photography serves as a valuable tool for journalism, historical preservation, and storytelling.


Video records an event

When people ask to video something, they want to record an event.


Video art may not employ the use of actors, may contain no dialogue, may have no discernible narrative or plot, and may not adhere to any of the other conventions that generally define motion pictures as entertainment.


A video camera records audio and pictures in motion. Video cameras are not generally used to take a single picture, as are the primary functions of SLR and DSLR cameras.

Video making is a versatile, dynamic and quicker process to relay content. 

  • Medium: Electronic images using (e.g., CCD or CMOS), continuous streaming onto magnetic tape, optical discs, or digital storage.

  • Resolution: This varies depending on the format. Advancements in digital video technology have improved resolution.

  • Frame Rate: Video can have various frame rates. 24fps for cinematic, 30fps for standard TV, & higher frames for smoother motion.

  • Aesthetics: Video is a cleaner, sharper appearance but lacks some distinctive qualities of film. Digital can mimic the film look.

  • Editing: Video editing is primarily done digitally, making it easier to edit.


Digital Media is the collective

Digital media helps professionals communicate information to the public using technology and the internet.


It's useful for enhancing web platforms, creating video chat applications, advertisements and communicating on social media sites. 


Organizations that build digital media products rely on multi-skilled teams, managing them with processes that are designed to enhance & enrich their efficiency and effectiveness.

It's the overall package being produced that encapsulates the message to the wider audience.


  • Medium: Encompasses a wide range of content types text, images, audio, video & interactive elements, stored digitally.

  • Resolution: Depends on the specific format and technology used, it can encompass a wide range of resolutions.

  • Frame Rate: Frame rate varies. It can be adjusted as needed for different applications and platforms.

  • Aesthetics: It can take on various aesthetics depending on the content, platform, and creative choices made by content creators.

  • Editing: Digital media is highly editable and can be manipulated using various software tools and techniques.

digital media

Grow Your Vision

film - video - photography - real-life - art

  • Facebook
  • YouTube
  • Instagram
  • TikTok
  • Twitter
  • LinkedIn
bottom of page